Lucid Books is not a traditional publisher. Frankly, the model that has been used for decades is dying. Publishers that follow that model are really hurting right now, signing fewer authors than ever. 95% of a traditional publisher’s books never make a profit; the 5% that do succeed phenomenally well.
We aren’t a self-publishing company. We are a fast-growing label with quality authors. In fact, most of our authors have come to us after being dissatisfied with the self-publishing world. We evaluate our books and publish only high-quality content, unlike many vanity publishers. We accept or reject books based on merit. Every book bearing the Lucid label will be well-designed and carefully edited. Under no circumstances will we publish anything anti-Christian.
Partnership Publishing, in a nutshell, is this: the author and publisher work together to publish, promote, and market a book. We offer just one package to our authors, though we can do additional social media marketing and website design and maintenance. If we approve the manuscript and offer the author a contract, then the author pays the production cost. This set fee includes all formatting, design, set-up, and initial marketing costs. Any additional editing is handled case by case. Half the fee is paid up front, half before the first books are shipped out after final approval.
Some of the advantages that this model provides to the author include:
- Higher royalties (typically 30%-40% of retail, as opposed to 10%)
- Long tail sales growth (Traditional publishers typically drop books if they don’t start selling well within six months – our model allows for the book’s audience to grow slowly)
- Author input over final design decisions
- Association with other books of similar quality
- Non-exclusive contract
- Author involvement in marketing
For a book to be successful in today’s market, the author has to be involved in marketing the book. Authors are the best salesmen for their own work. . The incentives of our program encourage total involvement of the authors in all levels of book development.