Writing a book is hard work but marketing it effectively is even harder. Authors who have done the hard work of writing and honing their work down are often disappointed when sales don’t take off automatically. At Lucid Books, we believe that the author is the best marketer for their own book and that the… Continue Reading
Essential Book Promotional Tools
August 17, 2012 by · Leave a Comment
I am now less than six months out from publishing my first book and things are coming along nicely. Here at Lucid Books, we always tell the authors that they are the greatest marketers for their books, so I wanted to share a few things I’m doing to build a buzz prior to the release.… Continue Reading
How To Get Media Attention
August 8, 2012 by · 1 Comment
This is a guest article from one of our authors at Lucid Books, Jason Mrikitani. Jason has enjoyed a lot of success gaining publicity for his book, most notably through local TV appearances and a nationally televised feature on The 700 Club. We asked him to share some of his networking and marketing secrets with… Continue Reading
Six Months Out from the Release of My First Book
July 12, 2012 by · Leave a Comment
When I started this company in 2006, part of my hope would be that I would have an avenue to publish my own works. However, one thing I did not take into consideration was the amount of time it would take to write a book along with travel and speak, and now pastor a church.… Continue Reading
December 14, 2011 by · Leave a Comment
Does a cover really matter these days? Most people buy online after all . . . Cover design is one of the most important elements that you should focus on when publishing a book. As an author, you want to choose a publisher your trust to handle your cover appropiately and hopefully one that lets… Continue Reading
The Power of Because – 3 Tips For Authors
August 5, 2011 by · 2 Comments
I am finally getting around to reading a book that has been at the top of my list for a few months, Cialdini’s Influence, The Psychology of Persuasion. I am about fifty pages into it so far and can already count it among my favorite books. I will post a review of it in the… Continue Reading
