A slew of new books on marketing and sales has come out recently, focusing on the new service driven economy. More than 80% of Americans are now in some sort of sales or service industry, and that includes authors. One of things we hear again and again at Lucid Books is that authors want to… Continue Reading
How To Reverse Shoplift, and 5 Other Simple But Proven Ways To Sell Your Book
January 21, 2013 by · Leave a Comment
When I meet with authors and talk with them about their work, there is one issue that everyone mentions as being their most difficult problem: selling their book. Writing a book is taxing and can take a lot out of you, but selling your book can be even more daunting than the blank page. Where… Continue Reading
Marketing Tools You Can Build Into Your Book
September 19, 2012 by · Leave a Comment
Writing a book is hard work but marketing it effectively is even harder. Authors who have done the hard work of writing and honing their work down are often disappointed when sales don’t take off automatically. At Lucid Books, we believe that the author is the best marketer for their own book and that the… Continue Reading
Essential Book Promotional Tools
August 17, 2012 by · Leave a Comment
I am now less than six months out from publishing my first book and things are coming along nicely. Here at Lucid Books, we always tell the authors that they are the greatest marketers for their books, so I wanted to share a few things I’m doing to build a buzz prior to the release.… Continue Reading
How To Get Media Attention
August 8, 2012 by · 1 Comment
This is a guest article from one of our authors at Lucid Books, Jason Mrikitani. Jason has enjoyed a lot of success gaining publicity for his book, most notably through local TV appearances and a nationally televised feature on The 700 Club. We asked him to share some of his networking and marketing secrets with… Continue Reading
10 Short Presentation Tips For Authors
July 18, 2012 by · Leave a Comment
It is estimated that more than 50% of the population in the United States wants to write a book. In my experience, it is much more than that. One of the best things about being a publisher is listening to people share their stories and their passions with me. I love hearing new ideas and… Continue Reading
Six Months Out from the Release of My First Book
July 12, 2012 by · Leave a Comment
When I started this company in 2006, part of my hope would be that I would have an avenue to publish my own works. However, one thing I did not take into consideration was the amount of time it would take to write a book along with travel and speak, and now pastor a church.… Continue Reading
December 14, 2011 by · Leave a Comment
Does a cover really matter these days? Most people buy online after all . . . Cover design is one of the most important elements that you should focus on when publishing a book. As an author, you want to choose a publisher your trust to handle your cover appropiately and hopefully one that lets… Continue Reading
How To Climb The Media Pyramid.
December 7, 2011 by · Leave a Comment
Seth Godin posted a great article on his blog this week about the erosion of the media pyramid. He laid out four basic types of media: Bespoke: Unique, one of a kind type of content or material. Limited: Media more unique than mass media. For example, special edition hardcovers or bonus materials included with books would definitely fall into… Continue Reading
Before You Quit . . .
August 31, 2011 by · Leave a Comment
3 Questions To Ask Before Quitting: Seth Godin’s book, The Dip, should be essential reading for authors. He offers a lot of helpful advice on overcoming “writer’s dip”, both in the writing process and in the marketing process of the book. All writers hit a point where they struggle to decide whether they should quit or… Continue Reading
